Remarketing, or Retargeting, is a digital marketing strategy used to show targeted ads to individuals who have previously engaged with a business’s website or digital content. This process generally involves the following steps:

Tracking User Behavior: When a user visits tjfdigital’s website, cookies or tracking pixels are placed on their browser to collect data about their behavior, such as pages visited, time spent on the site, and actions taken.

Segmenting Audience: Based on the collected data, tjfdigital segments the audience into different groups according to their behavior and interests. For example, users who viewed a specific service page but did not convert might be placed in a separate segment from those who spent significant time on a blog.

Creating Targeted Ads: With audience segments defined, tjfdigital designs ads tailored to each group’s specific interests and behaviors. Ads can focus on products or services that the user previously showed interest in, or offer special promotions to encourage conversion.

Displaying Ads: The targeted ads are then shown to users across various platforms, including other websites they visit and social media channels. This is achieved through ad networks and platforms that support remarketing.

Monitoring and Optimizing: tjfdigital monitors the performance of the remarketing campaigns, analyzing metrics such as click-through rates, conversion rates, and overall ROI. Based on this data, adjustments are made to improve the effectiveness of the ads and better target the audience.