When designing a flyer, the most important factor is ensuring the content is engaging, informative, and aligned with your company’s goals. Creating a detailed outline can help achieve this. Start by listing all the facts and details you need to include, prioritizing their importance. Consider your target audience, design goals, and the flyer’s distribution. Keep asking yourself:

• Will this be helpful to my audience?
• Have I included all necessary information?
• How does this address the readers’ needs?
• What will readers gain from this flyer?

Here are additional tips for crafting your flyer:

• Keep It Simple: With limited space, ensure every word counts. Avoid overly complex language that might confuse viewers. Stay focused on your message and objective.
• Use Active Verbs: Active voice is more engaging than passive voice. For example, “Hiring now!” or “Contact us today!” is more direct and motivating than “There are openings.”
• Create a Sense of Urgency: Encourage immediate action by incorporating a call to action (CTA) that prompts readers to act now. This approach works well with sales and discounts. For example, “One week only!” motivates viewers to take action quickly.

For more support, clearly explain the benefits your service or product offers. Even if it seems obvious that readers will save money, make the advantages clear to them.